martes, 11 de noviembre de 2008

Es el modelo de negocios, estúpido


El fundador de Facebook dice que su meta número 1 es seguir aumentando el número de usuarios en su sitio y no encontrar un modelo de negocios rentable. Facebook ha rebasado a MySpace en usuarios únicos (ver gráfica, que tomé de wsj.com), pero no ha encontrado una fórmula del éxito comercial.

Vaya, hay que tener valor. Lo increíble es que aún Internet 2.0 depende del mismo modelo de negocios que los medios tradicionales: ¡vender anuncios!


"In public appearances, Facebook's 24-year-old Chief Executive Mark Zuckerberg insists that his company remains more focused on expanding its user base than its revenues. The right business model for the site will emerge over time, he has said.
This year, Facebook's revenue is expected to more than double to between $300 million and $350 million, say people familiar with the matter. But the company has mounting costs. At an industry conference last week, Mr. Zuckerberg said the company didn't need to raise more money and wasn't planning on going public for a few years."

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