Innovación es la única opción

¿Se adaptará la industria de los periódicos a los retos actuales? Esa es la pregunta que esta nota de la sección Ideas and Trends del NY Times trata de respnder. Concluye:
"Like previous industries fearful of obsolescence, newspapers can either develop a new product, or find a way to remarket and remonetize the old one. Right now, newspapers are doing a little of both: They’re adapting their product to the Web to attract new audiences, and they’re trying to re-monetize by delivering more targeted advertising.
Meanwhile, we’ve already seen some of the “destruction” half of Joseph Schumpeter’s famous “creative destruction” paradigm, with many newspapers cutting staff and other production costs. Unfortunately for newspapers, historians say, the survivors in previous industries facing major technological challenges were usually individual companies that adapted, rather than an entire industry. So a bigger shakeout may yet come.
But perhaps the destruction will lead to more creativity. Perhaps the people we now know as journalists — or, for that matter, autoworkers — will find ways to innovate elsewhere, just as, over a century ago, gun makers laid down their weapons and broke out the needle and thread. That is, after all, the American creative legacy: making innovation seem as easy as, well, riding a bike."