Falta de consumidores, no de audiencia

El problema de los medios en EEUU no es una falta de audiencia -- que está creciendo a pasos agigantados en la Web y otros medios -- sino de consumidores, dice David Carr, columnista de medios del New York Times en esta columna.
"The paradox of all these announcements is that newspapers and magazines do not have an audience problem — newspaper Web sites are a vital source of news, and growing — but they do have a consumer problem.
Stop and think about where you are reading this column. If you are one of the million or so people who are reading it in a newspaper that landed on your doorstop or that you picked up at the corner, you are in the minority. This same information is available to many more millions on this paper’s Web site, in RSS feeds, on hand-held devices, linked and summarized all over the Web."
La pregunta, como me la he hecho en este blog desde hace dos años, es cuándo y cómo se monetizará esa gigantesca audiencia.