McCain.com vs Obama.com

El PEJ también ofrece esta interesante comparación entre los websites de McCain y Obama. Entre sus descubrimientos cita lo siguiente:

"Among the study's findings:
- Since the Republican National Convention, the official McCain website, www.johnmccain.com, has substantially improved its customization and socialization tools to encourage online networking with fellow supporters and offline grassroots activity. Despite this, it still lags behind Obama's site in various ways.
- Obama's Web site, www.barackobama.com, makes it much easier for supporters to take action. They can receive up-to-the-minute campaign news, pick up talking points, download campaign posters and flyers, make computer-assisted phone calls to undecided voters in swing states, and map out door-to-door canvassing operations in their area. - Even after the enhancements to McCain's site, Obama has more MySpace friends by a nearly 6-to-1 margin, more Facebook supporters by more than a 5-to-1 margin, twice as many videos posted to his official YouTube channel, and far more YouTube channel subscribers, by an 11-to-1 margin. - Obama's site links to mainstream media news stories about his candidacy more frequently than does McCain's, which tends to bypass the mainstream media and instead link in its "news" section to campaign-generated press releases. That tendency has ebbed somewhat recently, as the site has begun linking to news stories about Palin. - The word "change" -- the motto of the Obama campaign -- is now less prominent on the information pages of the Obama site than on McCain's. On the Republican's site "change" is among the top 20 most frequently used words. - The Obama website provides far more text than McCain's, by virtue of the extensive archive of Obama's speeches (in August alone, there were 50,676 words on Obama's website versus 21,021 on McCain's). If you take speeches by both candidates out of the mix, Obama's site still features more words than McCain's, but the counts are closer. - The McCain campaign has fully integrated his vice presidential pick, Sarah Palin -- both textually and visually -- into the website's home page, while the Obama home page displays his vice presidential pick, Joe Biden, much less prominently."